the GEO offer powered
by Zcomme x Daven
Zénith
Employer branding used to work as a promise. In the age of generative AI, it becomes a system of proof. So it's essential to win over these new intermediaries, who now advise candidates and employees alike.
The solution? Build a solid ecosystem of proof. Not just content to attract candidates, but content that lets your company be properly understood, cited and recommended as an employer.
Be findable
Content needs to exist on the right platforms, with the right topics, the right words, in the right formats.
Be interpretable
AI needs to clearly understand the roles, the EVP, the commitments, the career paths, the HR evidence.
Be credible
Messages need to be backed up by testimonials, data, third parties, and regular, consistent content.
Zénith, the first end-to-end GEO* offer, dedicated to employer branding
Zcomme, a cutting-edge HR communications agency, launches Zénith. Zénith brings together a cutting-edge technology audit (powered by Daven), strategic advice and proven HR expertise (powered by Zcomme) – plus a dose of creativity. Our goal? To make you the benchmark employer, recommended by AI.
Curious what AI says about you?
*Generative Engine Optimization
The Zénith offer
3 tailored tiers
1
Zénith GEO Audit
A quantitative analysis and current snapshot of how you show up as an employer across different AI tools.
The service
the Zénith audit (premium GEO audit), including upfront scoping and definition of targeting criteria / personas / sector / role, plus a debrief meeting with Zcomme to unpack the audit findings.
The deliverable
a score out of 100 and a snapshot summary
€2,500 excl. VAT
2
Zénith GEO Audit
& Content Scoring
A cross-analysis based on the Zénith GEO audit to identify gaps in your narrative.
The service
Zcomme maps and analyses your existing content and tools – what's missing, what needs improving – to address the gaps identified (based on the audit's 5 themes). Here, we check whether your proof points are visible, up to date, consistent, and phrased in the language of candidates and LLMs.
The deliverable
recommendations and a GEO content optimisation plan.
€8,500 excl. VAT
3
Content Factory
Made for GEO
A production and reformatting phase to build an LLM-oriented content factory.
The service
validation of the GEO content optimisation plan (content to amend or create), followed by production by Zcomme's creative studio.
The deliverable
creation / production / adaptation of content according to the approved roadmap.
Zcomme's strategy and creative teams are trained in GEO; pricing and quotes available on request based on the GEO content optimisation plan.
With Zénith,
you get (real) commitments
Any AI tool can give you a score or a 40-page report. At Zcomme, we don't stop there. 360° strategic advice, HR expertise, market knowledge. We commit to supporting you all the way, from audit through to content production.
In keeping with this 360° approach, we're also committed to being transparent and pedagogical, giving you access to the information and prompts used, via a dedicated, detailed platform.
When we say we commit all the way, we don't take that lightly. At Zcomme, we commit to tracking progress and regularly testing the content once it's been updated.
You get the idea: at Zcomme, we truly commit to standing by you. And that includes a Zcomme commitment charter.
Your employer image as seen by AI.
Get an initial read on your employer brand in 90 seconds: what ChatGPT and Gemini are currently saying about you on reputation, culture, salaries and employee reviews.
Now, shall we take action?
To talk through your GEO needs and build together
your employer image strategy as seen by AI:
Contact Simon Novelli: simon.novelli@zcomme.fr
Zcomme is a full-service 360° communications agency spanning strategic consulting, creative, production, and media and non-media activation, including media buying. Jacks-of-all-trades on the HR vertical, yes, but experts above all.
Daven turns your HR data into clear decisions. From channel performance to your employer image, you take back control of every lever in your recruitment. It's the analysis and steering tool for your recruitment media.